"Made in France" boosted

Former Minister Yves Jego today presented a report to Nicolas Sarkozy to "define the contours of a new" brand "France", according to a statement from the presidency of the Republic.

Last October, the Head of State had instructed the deputy mayor UMP Montereau-Fault-Yonne "define the contours of a new 'Brand France' to follow EU rules, and in close consultation with business concerned by this question, professional organizations, governments and associations of consumers, "wrote the president.

The report, entitled "Stop the globalization anonymous traceability serves consumers and employment", "proposes the establishment of an optional marking" Made in France 'from one to three stars in order to enhance companies that manufacture most of their production in France, "the statement from the Elysee. It also proposes the creation of "a national label 'Quality Origin France' as reference especially for export.

At European level, Yves Jego recommends "requiring marking of national origin on all products sold in the European Union and extend the scope of 'Protected Geographical Indication' (PGI) to certain non- Agricultural (Limoges porcelain, cutlery Laguiole), "the statement said.
"Convinced of the need to inform the consumer about the origin and quality of the products he buys," the president has asked Yves Jego, in association with Christian Estrosi, Minister for Industry, work, "by late 2010, the operational implementation of the recommendations of the report," the statement from the Elysee.

Source: AFP